One of the ways to monetize your blog is by accepting blog advertising from other advertisers, such as accepting text-based or banner advertising. However, no matter which kind of advertising method you are going to choose, the first thing is to find advertisers who want to place ads on your blog. Here are 6 ways that you can use to find blog advertisers.
Mark clearly the ad space you accept advertisement
Instead of leaving blank on space that you accept advertising, you can state clearly that those spaces are “for sale”. For example, you can simply create an “Advertise here” or “Your ad here” image and place it to the place that you accept advertisement.
You should make those spaces clickable. When someone clicks on the space, they will arrive on a page that shows clearly on how to advertise here. In other words, you need to create a specific page that is solely for listing all the price, terms and conditions for different advertising space. Remember to add a contact form or an email address that allow people to contact you directl
Actively find blog advertiser
Other than passively placing available ad space, it is also possible to find people who are interested in blog advertising actively. By doing that, you are able to choose and accept advertisers that you like most. So if you want to approach those blog advertisers, in your email letter you should give:
A simple introduction on yourself
Briefly explain why you are contacting them
Shortly Explain why you need their sponsors or ads
Concise explanation on the benefits of advertising on your blog
Include details on your price, terms and other information on advertising on your blog
Also include details on what you site is about, your target audience and the amount of traffic you got per month, etc.
Blog sponsorships are continuously becoming a trend online. It is because an increasing number of businesses have noticed the power of blog as an extension of their marketing campaign. Under blog sponsorship, you are going to work closely with your advertiser and actively promote their product and service in your blog post. Moreover, your blog will also carry advertiser’s brand name and company logo.
By the way, you can close a sponsorship deal by separating a section on your blog that is solely for promoting your sponsored product. Such kind of blog advertising works very well if your blog is already very popular and has a lot of visitors who comes to your site regularly.
Another way to find blog advertising opportunities is by using keyword research. Keyword research is not only for affiliate marketing but also it can be used in finding blog advertisers. Here is the process:
Start by doing a search based on the main keyword you art currently targeting in your blog.
See if there are any ads that is currently posted under this keyword, if yes, find out those companies based on the web site URL.
Contact them and see if they are interested in advertising on your blog.
Other blogs that exchange links with you before may be also a potential advertiser. It is because if they find your blog and exchange links with you, chances are that they find your blog that is full of potential so that they want to exchange link with you. Therefore, you can send them an email and ask if they are interested in posting ads to your blog.
Leverage people who leave a message to your blog
The next method to find people who are interested in blog advertising is that, you can offer your ad space to people who left a comment or message to you before. Those people may be interested in posting their ads on your blog.