Blog Advertising – 6 Strategies to Find Blog Advertisers

One of the ways to monetize your blog is by accepting blog advertising from other advertisers, such as accepting text-based or banner advertising. However, no matter which kind of advertising method you are going to choose, the first thing is to find advertisers who want to place ads on your blog. Here are 6 ways that you can use to find blog advertisers.

Mark clearly the ad space you accept advertisement

Instead of leaving blank on space that you accept advertising, you can state clearly that those spaces are “for sale”. For example, you can simply create an “Advertise here” or “Your ad here” image and place it to the place that you accept advertisement.

You should make those spaces clickable. When someone clicks on the space, they will arrive on a page that shows clearly on how to advertise here. In other words, you need to create a specific page that is solely for listing all the price, terms and conditions for different advertising space. Remember to add a contact form or an email address that allow people to contact you directl

Actively find blog advertiser

Other than passively placing available ad space, it is also possible to find people who are interested in blog advertising actively. By doing that, you are able to choose and accept advertisers that you like most. So if you want to approach those blog advertisers, in your email letter you should give:

A simple introduction on yourself
Briefly explain why you are contacting them
Shortly Explain why you need their sponsors or ads
Concise explanation on the benefits of advertising on your blog
Include details on your price, terms and other information on advertising on your blog
Also include details on what you site is about, your target audience and the amount of traffic you got per month, etc.
Offer Sponsorship
Blog sponsorships are continuously becoming a trend online. It is because an increasing number of businesses have noticed the power of blog as an extension of their marketing campaign. Under blog sponsorship, you are going to work closely with your advertiser and actively promote their product and service in your blog post. Moreover, your blog will also carry advertiser’s brand name and company logo.

By the way, you can close a sponsorship deal by separating a section on your blog that is solely for promoting your sponsored product. Such kind of blog advertising works very well if your blog is already very popular and has a lot of visitors who comes to your site regularly.

Keyword Research

Another way to find blog advertising opportunities is by using keyword research. Keyword research is not only for affiliate marketing but also it can be used in finding blog advertisers. Here is the process:

Start by doing a search based on the main keyword you art currently targeting in your blog.
See if there are any ads that is currently posted under this keyword, if yes, find out those companies based on the web site URL.
Contact them and see if they are interested in advertising on your blog.
Link exchange
Other blogs that exchange links with you before may be also a potential advertiser. It is because if they find your blog and exchange links with you, chances are that they find your blog that is full of potential so that they want to exchange link with you. Therefore, you can send them an email and ask if they are interested in posting ads to your blog.

Leverage people who leave a message to your blog

The next method to find people who are interested in blog advertising is that, you can offer your ad space to people who left a comment or message to you before. Those people may be interested in posting their ads on your blog.

Blog Advertising – The Most Completed Guide

Why should someone monetize his or her blog? The best answer will probably be: why not? Making money from your blog is not illegal or impossible. Not only can a blogger earn some cash through their effort, this is also a reward to the blogger. With those extra cash, it can also provide extra income stream for you to live a better life. To make money from blog, blog advertising would probably the way to go. However, not all advertising methods will provide equal result to your blog. The result depends highly on your choice of blog advertising method and the content of your blog.

Therefore, learning about how to choose the best blog advertising strategy will both promote your blog and maximize your potential of earning.

3 Blog Advertising Categories

Here are 3 types of blog advertising categories you can choose from:

Pay-per-click/PPC: Advertising using PPC is probably the most basic form of blog advertising a blogger can use. Here is how it works: you put a PPC ad to your blog and, the advertiser will pay you every time a visitor clicks on their ad. As a blogger, the amount you receive on each click is different. It is depended on what kind of ad it is, the keyword value and who your advertiser is.

Pay-per-action/PPA: advertisers sometimes prefer PPA, as blogger will only get paid when their visitors perform certain actions. For example, a visitor needs to subscribe advertiser’s newsletter, sign up for a membership site or response to a survey.

Pay-per-View/PPV: Blogger will get paid for each time an ad is shown on your blog and view by visitors. Doing PPV required some strategies to target the right audiences. But if you do it right, you can make a lot of money by implementing PPV.

How to choose the best web blog advertising method?

The three types of blog advertising method talked above can work with different types of ads. They include:

Contextual ads: The content of contextual ads that will be shown is based on what your blog content is all about. Therefore, the key to success in contextual ads is relevance. In other words, if your blog is talking about wedding and marriage, you will not expect to see any ad that is talking about automobile. If you decided to use contextual ads as your blog monetizing strategy, it is important that your blog should focus on specific topic and be updated frequently. A blog that focused on specific topic will drive targeted traffic, and show relevant ads.

Text link ads: Compare to contextual ads, text link ads will often be shorter then that of contextual ads in terms of text length. But text link ads are working the same way as contextual ads. Text link ad is shown based on the content of that page. If your blog content varies from page to page, it may be better to choose text link ads.

Affiliate ads Unlike text link ads and contextual ads, affiliate ads provided bigger monetary return. Here is how it works: you are going to join a company’s affiliate program and, when they accept your registration, you will use their promotion materials, like banners, and post it on your blog.

Therefore, if your blog is talking about topics that related to certain products or services, affiliate ads will provide great return to you. For example, if your blog is about health and fitness, you can place a link that promotes some health food program or eBook on diet. Visitors who see your content may be also interested in those products.

Direct ads

Direct ads work in a way that, blogger will work with advertisers directly and independently. Advertisers will go to find blogs that are both related to their products and services. Then they will contact to those bloggers directly, discussing about possible cooperation on promoting their product or service. At the same time, bloggers can also find advertisers and tell them that there are ads spaces available for advertising. To success in using direct ads, blogger should have a high traffic blog and strong niche market. Pricing and payment method are based on the agreements that blogger and advertiser negotiated.

Why Use Blog Advertising As An Internet Marketing Tool?

Blog advertising is a hot topic within the internet marketing industry. Many people have become avidly interested in learning more about blog advertising.

A blog is a web site that is actually a system of connected pages (or rather posts) that are organized by date with the most recent post presented first. Blog advertising is simply the advertising connected with a blog. These include banner ads, text ads, text links, and sponsored posts.

If you are wondering why an internet marketer would advertise on blogs there are several good reasons.

The first important reason why blog advertising is a good choice is that blogs are usually updated frequently and so visited by the search engines more often than static web pages. This means your advertisement and link will get noticed sooner.

Another big reason is that many blogs are highly read which means that your advertisement will be placed in front of a large audience. Even better, if you select the blog you advertise on with care then you will match your ad with the target readership of the blog so the resulted traffic will be very targeted. Best of all, you could start getting that targeted traffic within minutes of your advertising hitting the web.

A third reason blog advertising is attractive to many internet marketers is that it is inexpensive and sometimes downright cheap. Of course, purchasing ad space on the high traffic and high ranked blogs will not be cheap — but it is often much cheaper than any alternative form of advertising.

Blog advertising can also provide tremendous search engine optimization benefits by supplying quality back links as well as a quick way to get your site noticed by the search engines. Blog advertising can also be a great way to provide the deep links so important to increase web site rankings.

Finally, blog advertising can provide all these benefits in the long term. Many blogs have been around for years and will continue to publish long after your initial advertising or marketing campaign has ended. Unlike television or radio ads, and even many internet advertising ads, some forms of blog advertising, especially blog post sponsorship, will stay on the blog permanently for the life of the blog. That longevity makes the cost of blog advertising even more cost effective.

These are just five reasons why you should consider blog advertising for your internet marketing needs. You will find that advertising on blogs is a wonderful internet marketing tool.

Blog Advertising – Optimized Strategy For Marketing

Internet marketing plays a major role for the success of any business organization online. Companies should have a well managed marketing strategy along with proper planning and implementation for marketing their products and for having productive lead generation. With out a proper Internet Marketing strategy., it is very difficult for companies to sustain online from their competitors. Identifying the right marketing strategy for their products is important as different companies have different products need different styles of marketing. Blog Advertising has emerged as one of the powerful mode of marketing for companies in recent years.

In recent years due to fall down in the global economy, companies online had no other way but to cut short their marketing budgets to sustain in the market. Marketing and selling products online with little budgets is a daunting task and it needed proper planning for companies in selecting their marketing strategies which have good efficiency. Blog Advertising was one of the powerful solution which helped companies to sustain and reach their targets with less budgets. Blog advertising was successful as it provided a successful medium for lead generation with little budgets and more profits. Some of the advantages of advertising in blogs are given in this article.

Cheaper Budgets: The main compelling reason for companies to switch to start advertising in blogs is cheaper budgets. And with less budgets, Blog Advertising was more effective and was providing good leads for companies.

Similar Keyword niche: Advertising in blogs provided chances for companies online to get good recognition for their products as have similar keyword niche. Many successful companies online started using blogs to market their their products and make them more familiar to their readers. As their products became more popular through word of mouth, companies started to generate more leads for their products.

Blogs are Human Blogs are human. They have a good impact on the minds of their readers. Now a days, there are few in the web who buy products without reading a review. So blogger reviews are one of the most important part of any product shopping in Internet in recent years. So companies started getting reviews for their products from blogs which have good number of readers.

Advertising in blogs is successful if you identify the right keywords for your products. Get the best out of blog advertising for your business by learning from experts in blog advertising.

What is Blog Advertising?

Blog – the word sounds much like a ‘magic password for entry to a secret club’. In ordinary parlance ‘blog’ is a simplified form of ‘web log’ which in reality means an online web or internet diary. It may be used for personal reasons or as a means of reaching and interacting with like minded people. A blog is like your personal internet space allowing you to share information with family, friends or other internet users. Since the initial stages blogging has evolved as a networking tool and as the visibility is extremely high blog posts are an extremely attractive proposition to exchange information, write comments and reviews and just about anything that involves networking of people.

Now since everyone understands what a blog is and the extent of its reach, blog advertising is a new form of marketing and promotional tool via the internet. Blog advertising is simply the least expensive way of online marketing. The advertiser does not have to fork out large amounts of money to create physical ads that may not reach a wide audience. Neither do they have to spend huge sums of money on recruiting people to design ads that take up a lot of space and will eventually be confined to a minor audience. By creating advertising banners and publicity material that are in the virtual world, people and organizations save themselves a lot of effort.

Since many sites allow users to set up blogs for free, blog advertising is the simplest and easiest way to promote yourself or a product you are endorsing without much fuss. Blog advertising simply refers to the advertisements that appear on the pages of a blog. The concept is very much like the advertisements you see in a newspaper for instance – texts and banners placed just about anywhere on the page – that instantly catch the eye of the reader, or in the case of a blog, the viewer. The more the number of viewers, the greater your chances of marketing success.

A blogger simply uses the space on the pages of his blog to display banners, links or text messages of any product, organization or profile. He or she may be personally endorsing the product and the blog may be owned by the advertiser. Most often blog owners display several ads on their pages. With the use of internet aided marketing strategies a blogger can create higher visibility or in the internet sense, “drive traffic” to his web page to ensure the ads he displays are seen and used.

There are several types of blog advertising that one can choose. It is important to know the kind of blogs you will be posting and choosing a product or organization that will go well with promoting the visibility of your blog. Using images, different text styles or simply placing the banners prominently – much like a hoarding or a billboard ad – can go a long way in promoting your blog and increasing the chances of profitability.

In the coming articles we will examine how to get maximum traffic to a website through blog advertising and what are the effective ways of advertising personal blogs.